Affiliate marketing can be a great way to earn money online. But how do you know if your campaigns are working? And how do you know if you can make them better? This week, we’ll look at some easy ways to track and improve your affiliate marketing efforts and ensure you’re not missing out on opportunities to monetise your traffic better!
Tracking is super important in affiliate marketing. It helps you see what’s working and what’s not. Without accurate tracking, you’re just guessing and could very well be missing out on opportunities to convert new customers and make more sales
With good tracking, you can make smart decisions to boost your earnings.
The first step is picking where to share your affiliate links.
You have lots of options:
Pick a platform that fits your style and where your audience hangs out. Make sure it lets you easily track your traffic and sales
Most affiliate programs give you special links or default bonus codes to use. These help them know when a sale comes from you. Always use these tracking links. Don’t use custom or shortened links – as they might not track properly. Always check your links yourself befre you go live with a new campaign, check that the clicks are registering and that you’re seeing a sale on your reports before you go live. This can often happen in real time so is easy to see and do and won’t stop you from going live.
Here are some important things to keep an eye on:
You can use tools like Google Analytics or your affiliate dashboard to see these numbers and often in real time or within 12 -24 hours, delaying a campaign from going live for a few hours to avoid missed sales is not a long time to wait.
Don’t just set up your campaigns and forget about them. Try different things to see what works best:
This is called A/B testing. It helps you find what your audience likes most and can help you generate more sales when you identify what campaigns are working best early on. You wouldn’t want to wait 30 days to discover you could have converted 20% more customers you sent to the advertisers page as that could seriously impact your revenue and is not something you can wind back and re-do again.
With the advent of 3rd party data cookies being deprecated it’s a good idea to also ensure that if you are an affiliate you’re set up correctly to gather first party data and capture your customers before you send them on to other advertisers or brands to purchase. This also ensures you are adding value to your affiliate business as owning customer data is key to driving more revenue and sales.
Affiliate marketing is always changing. Stay up to date by
Learning from others can give you new ideas to try.
Getting clicks is good, but you want those clicks to turn into sales. Here’s how to improve your conversion rate:
Tracking and optimizing your affiliate marketing campaigns takes some work. But it’s worth it.
With good tracking, you can focus on what works and cut out what doesn’t. This leads to better results and more earnings over time.
Remember, affiliate marketing is a journey not a sprint. Getting the right audience and converting them to the right offers is a time consuming business and you’ll only get it 100% right with trials and testing.
Keep learning, testing, and improving. With patience and persistence, you can build successful campaigns that earn you money for years to come
Want to join our Affiliate Network and be supported in your affiliate journey?
