If you’re looking for ways to take your affiliate business to the next level, it’s time to consider investing in traffic within the app store. Recently Appsflyer delivered a key report that detailed some interesting findings which affiliates should take note of. Traffic is something in short supply since Google’s recent algorithm updates decimated top performing affiliate review sites. Understanding other areas to acquire new customers outside of Google is now pivotal for traditional review and content based affiliates to master.
We’ve dissected the recent Appsflyer report summarizing why mobile app advertising could be a great way to build scale in your affiliate business.
Keep reading to discover all you need to know about getting your affiliate links onto your audience’s smartphones.
Why Mobile Matters
Smartphones are everywhere. People use them for everything. Shopping, browsing, chatting – you name it. This means one thing for affiliate marketers: opportunity.
The App Store remains a lucrative opportunity
The App Store has emerged as a powerhouse for eCommerce, showing a remarkable 15% year-over-year (YoY) increase in consumer spending. This growth is predominantly driven by iOS users, who demonstrate a higher purchasing power compared to their Android counterparts.
Notably, iOS ad spend has surged by 43%, highlighting the willingness of marketers to invest in this premium user base.
For affiliates, this presents a golden opportunity to tap into a market that not only spends more but also shows high levels of engagement and loyalty. With iOS users leading the charge in consumer spending, affiliates can benefit from promoting apps within this ecosystem, ensuring higher conversion rates and better returns on investment (ROI).
Key Insights and Trends
- First-Time Buyers and Loyalty: The report reveals that 60% of first-time buyers on eCommerce apps make repeat purchases. This loyalty is a crucial metric for affiliates, as it indicates a sustainable revenue stream from returning customers. By focusing on acquiring new users through the App Store, affiliates can build a loyal customer base that generates consistent income.
- Non-Organic Installs: There has been a significant increase in non-organic installs, particularly driven by Asian markets. This trend underscores the effectiveness of paid acquisition strategies. Affiliates can capitalize on this by running targeted ad campaigns to attract high-quality traffic to their promoted apps.
- Paid Remarketing: Another notable trend is the rise of paid remarketing. As users become more selective, re-engaging them through personalized campaigns becomes essential. Affiliates can leverage paid remarketing to boost user retention and encourage repeat purchases, enhancing overall profitability.
Opportunities for Affiliates
The App Store offers several avenues for affiliates to expand their reach and drive growth:
- Ad Formats: The App Store supports a variety of ad formats, including search ads, display ads, and in-app advertising. Affiliates can experiment with different formats and pricing models to see what resonates best with their audience, optimizing their campaigns for maximum impact. Leveraging tests in peak periods can also help test what types of applications and ad formats can help leverage traffic to your affiliate offers.
- Global Reach: With the App Store’s global presence, affiliates can target users across different regions, broadening their audience base. The increasing non-organic installs from Asian markets, in particular, present a lucrative opportunity to tap into a rapidly growing consumer segment.
- Advanced Analytics: The App Store provides robust analytics tools that offer deep insights into user behavior and campaign performance. Affiliates can use these tools to track key metrics, identify trends, and refine their strategies for better results.
Leveraging the App Store for your Affiliate Success
To effectively leverage the opportunities presented by the App Store, affiliates should consider the following strategies:
- Invest in Quality Content: High-quality content is essential for attracting and retaining users. Affiliates should focus on creating engaging app reviews, tutorials, and comparison articles that provide value to their audience. This not only drives traffic but also enhances credibility and trust.
- Optimize for App Store Search: Just like traditional SEO, optimizing for App Store search is crucial. Affiliates should use relevant keywords in their app descriptions, titles, and tags to improve visibility and attract organic traffic.
- Utilize Influencer Partnerships: Collaborating with influencers can amplify an affiliate’s reach and credibility. By partnering with influencers who have a strong presence in the app niche, affiliates can drive more downloads and conversions.
- Embrace Paid Advertising: Given the surge in non-organic installs, investing in paid advertising can yield significant returns. Affiliates should experiment with different ad formats and platforms, including social media ads, search ads, and in-app ads, to find the most effective channels for their campaigns.
- Focus on Retargeting: Retargeting is a powerful strategy for re-engaging users who have previously interacted with an app but did not convert. Affiliates can use personalized ads to remind these users of the app’s benefits and encourage them to complete their purchase.
Conclusion
The 2024 AppsFlyer report highlights the immense potential of the App Store as a fertile ground for affiliate marketers to access new sources of consumers and online shoppers. By understanding and leveraging the key insights and trends detailed in the report, affiliates can unlock new growth opportunities and drive significant traffic and conversions.
Investing in the App Store to augment existing SEO based traffic sources not only diversifies an affiliate’s portfolio beyond Google but also positions them to capitalize on a premium user base that is highly engaged and willing to spend.
As the eCommerce landscape continues to evolve, affiliates who embrace these new channel strategies will be well-equipped to thrive and scale their businesses in the competitive world of app marketing.
