Black Friday, one of the biggest shopping seasons celebrated globally, is approaching. Usually, it falls on the Friday after Thanksgiving, and this year, it’s on 29th November 2024. The day is known for its huge discounts on e-commerce platforms on utility products, fashion, toys, and personal care and beauty products. It allows brands to spread the buyer base wider and drive sales by offering exciting offers and deals on high-demand products such as electronics, apparel, home decor and more. Customers look forward to Black Friday and Cyber Monday Deals throughout the year to shop heavily for the following holiday season and fall. Black Friday, followed by Cyber Monday, opens up a golden opportunity for affiliates to multiply their earnings. A report by Mobiloud suggests that 90.6 million people shopped online on Black Friday 2023, and 73.1 million people shopped online on Cyber Monday. Affiliates capitalize on this event by selecting a profitable niche, such as electronics, which accounted for about 49% of 2023 Black Friday sales.
Affiliates leverage this high-demand period by creating enticing content and discounts for the target audience, increasing the website traffic, and earning commission with the increased sales. It all comes down to targeting a niche that will promise affiliates to increase their earnings by taking advantage of the busiest shopping season.
In this blog, we will discuss the most profitable niches for affiliates to target during Black Friday to maximize earnings.
Black Friday is the biggest shopping event of the year since it falls right before the holiday season. According to Statista, popular Black Friday items were electronics (49%), clothing and accessories (72%), and cosmetics (23%) in 2023. Savvy shoppers take the long shot and shop for Christmas gifts, apparel, electronics, toys and hobbies, cosmetics, and home decor during the BFCM days.
This event offers a lucrative opportunity for affiliates to market brands to create sales and boost their earnings by designing targeted landing pages and leveraging campaigns to keep users engaged. Social media also plays a vital role in promoting brands for an affiliate during this season. Affiliates must use effective strategies to optimize their advertisements to take advantage of the holiday season and drive maximum conversions. Affiliates can partner with global affiliate networks like vCommsion, which offers multiple low-competition and high-demand campaigns that affiliates can utilize to maximize Black Friday sales.
Though fashion remains high in demand all year, Black Friday sales offer endless discounts, allowing shoppers to purchase in bulk for the winter and holiday seasons. During this time, users like to shop for branded items such as scarves, socks, sweaters, and fur coats that are usually out of pocket due to high prices. A report by Queue-it suggests that in 2023, brands levied a 33% discount on general apparel, making it a favorable category for affiliates to target during Black Friday sales. By providing compelling offers to customers, such as bundle deals, giving pre-sale benefits to loyal customers and leveraging social media to attract customers, affiliates can maximize conversions to get the most out of this Black Friday sale.
Personal care and beauty are highly remunerative as they have a broad demographic. Social media has surged the general public’s enthusiasm for skincare and hygiene products, including skincare, makeup, hair care, wellness products, and self-care routines. A report by Wisernotify suggested that cosmetics hold almost 23% of Black Friday purchases. BFCM allows users to stock up on their personal care and beauty products by taking advantage of the massive discounts. User-generated content on social media platforms induces and builds customers’ trust and relationships to entice customers and drive sales.
Toys and hobbies are a dynamic entertainment, education and creative endeavor niche. It’s a seasonal niche as its sales fluctuate higher during specific trends, including back-to-school, summer breaks, and the holiday season. The holiday season imbibes a feeling of learning new hobbies like knitting and crocheting sweaters and scarves to be gifted. During Black Friday sales, the prices of high-end video games, toys, and hobby tools fall significantly, making them a favorable choice for customers to purchase as gifts during the holiday season. Offering heavy discounts and creating urgency can help affiliates target and engage various age groups interested in this niche. To keep the users engaged throughout the year, publishing reviews, providing user guides, and leveraging drip marketing with compelling CTAs can be beneficial.
Black Friday offers an exciting opportunity for affiliates to maximize their earnings. By targeting the right niches and providing enticing offers in high-demand categories, affiliates can cater to shoppers who wait all year long for the sale. The key to success lies in crafting compelling content, leveraging social media, and utilizing marketing strategies like drip campaigns and retargeting to keep customers engaged and associated with the brand. By combining trending products and offering time-sensitive deals, affiliates can significantly boost conversions during this peak shopping season.
